Good photos start with the work you already do.
You don’t need a studio shoot to start telling a better story. A few considered photographs can show customers what makes your work different.
Make a short shot list
Start with a finished project, a close-up detail, a person at work and the setting. Together, those four views explain more than repeated shots of the same finished job. Think about what a customer cannot see in a quotation: neat preparation, careful joints, the materials you choose or the care you take around their property.
Use the light you have
Try photographing near a window or in even outdoor shade. Clean your phone lens and hold it steady. Keep vertical lines straight and leave space around the subject so the image can be cropped for different screens. Check the result at full size before you pack up.
Get permission before publishing
Ask your customer before using photographs of their home or project. Check for addresses, documents, vehicle registrations or people who have not agreed to appear. Keep a record of the permission and the photographer’s licence. If permission is uncertain, use a different photograph.
Give the image a job
Use a wide image to establish the setting and a close-up to explain a specific detail. Add a caption when the work is not obvious. A short, useful description is better than calling every image ‘quality craftsmanship’. On your website, include descriptive alternative text where an image conveys information, and keep decorative images out of the screen reader’s way.