A fresh coat. A different feeling.
Concept project for a fictional residential painter. Clear services, illustrative painting imagery and a working demo quote journey.
The design question
Help a homeowner understand the painting services, check the service area and describe a job without a phone call.
The direction
A room-led introduction makes the service tangible before asking for an enquiry. Separate sections explain interior rooms, doors and trim, and exterior woodwork. Preparation and finish guidance helps visitors describe their job. Named service areas let them check coverage, and each service link preselects the matching option in the demo quote form. The form previews the request locally without sending it, on desktop and mobile.
What this project shows
This exploration demonstrates our approach to layout, content and visual identity. It is not evidence of commercial performance. A live client project starts with that business’s own brief, authentic photography and agreed goals.