Flowers for the everyday. And the everything.
An expressive florist website concept, with seasonal arrangements, thoughtful photography and an uncomplicated way to ask about an occasion.
The design question
Help a visitor choose between everyday flowers and event enquiries without making the florist feel like a generic online catalogue.
The direction
Two obvious paths, warm flower photography and concise ordering guidance. The design makes space for colour while keeping the practical details easy to find.
What this project shows
This exploration demonstrates our approach to layout, content and visual identity. It is not evidence of commercial performance. A live client project starts with that business’s own brief, authentic photography and agreed goals.